Lucky Evian! RE: @mlanting Evian commercial reaches 5th place on YouTube
@mlanting wondered in a tweet: who would still invest in TV if an Evian commercial (funny!) reaches 5th place of most watched videos on YouTube in 2009?
I think a problem is that YouTube users behave in a non-linear way: a video goes viral or it doesn’t. There is some gray in between but viewing behavior is probably more unstable than on TV.
Advertisers thus have more uncertainty when it comes to web video ad reach.
